About Us


HERD designs stylish and hardworking bags for stylish and hardworking people.

We all HERD.  The commute, the school run, the shops, the picnic, the festival, the sports field.   HERD bags are for all people who need to carry stuff, for themselves or others.  A fleece in case it turns cold, gym kit under your desk, the quick shop for everything you left off the online order, towels for the beach, the five things you grab in the minute before you leave the house, the foldable shopper for when your luggage is overweight…it's a long list.

As well as providing space HERD bags also include a zipped pocket to keep keys, loose change and phones secure.  The bags have a double handle made from 100% cotton webbing so they can comfortably be carried in the hand or over the shoulder.  

And we believe that re-usable bags should also look great. We pride ourselves on our vibrant designs, channeling the sunshine of Rio where our designer is based and bringing individuality to every herder.

HERD was started by Nancy Powell. After years of advising well known brands on sustainability, she decided to take everything she had learned about bags, recycling and brands to set up HERD. Nancy is mother of three young children and Chief Herder in her family.