HERD was started by Nancy Powell to create the perfect bag for all these people, and all these occasions. It needed to be colourful, beautiful, functional and affordable - and above all, it needed to use recycled materials.
With a background in sustainability, and as Chief Herder to three kids, Nancy has sought like-minded designers, retailers, and customers to join HERD's mission:
It's early days, but we are constantly delighted and grateful for the progress - and friendships! - we've made; from our wonderfully talented principal designer Alenka, to the sisterhood (and some brothers) of collaborators we've met along the way, the journos who have said nice things, stockists from Seoul to Sligo to San Francisco, and our thousands of followers and customers who have voted with their likes, loves and lolly.
Thank you for reading this far. Hope you'll join the HERD.